Last week we discussed the importance of how to prepare for creating a business plan. This week I’ve got a business plan template that you can use to plug in your ideas once you have them!This is the business plan template every freelancer needs! All sorts of small business owners and freelancers will benefit from this business plan template - a template you can use to create a base strategy for your business to provide you with the direction you need to make your business idea a reality.

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{Business Name} Business Plan

{Industry or Field}

{Your Name}

{Today’s Date}

{Mission statement}

Business Goals:

  • {Specific, measurable, attainable, realistic, and timely goal #1}
  • {Specific, measurable, attainable, realistic, and timely goal #2}
  • {Specific, measurable, attainable, realistic, and timely goal #3}

My five-year vision for my business: {vision statement}.

Products & Services

The products and services that I will offer will include {description}.

The benefits of these products / services to my target audiences include {explanation}.

Target Audiences

Three types of people who will benefit the most from my services / products are:

  • {Target audience #1}
  • {Target audience #2}
  • {Target audience #3}

My ideal client would be: {ideal client description}.

Marketing Strategy

The main social media platform my clients use is {platform name}.

The main geographic location where my clients are located is {geographical location}.

The types of environments, events, and / or businesses that my clients spend their time is {description of type of event or business locale}.

Based on these contributing factors and the above demographics of my target audience, the top three ways to market them (such as flyers, connecting with them via social media, and attending networking events) and the ways that target audiences will purchase my products / services include:

  • {Marketing strategy #1}
  • {Marketing strategy #2}
  • {Marketing strategy #3}

I will spend approximately {number} hours each week on marketing and promoting my business. Broken down, this will amount to:

  • {Number} hours on {marketing strategy #1}.
  • {Number} hours on {marketing strategy #2}.
  • {Number} hours on {marketing strategy #3}.

Work Plan

Time of Day Weekday Activities Weekend Activities
6am {Activity / task} {Activity / task}
8am {Activity / task} {Activity / task}
10am {Activity / task} {Activity / task}
12pm {Activity / task} {Activity / task}
2pm {Activity / task} {Activity / task}
4pm {Activity / task} {Activity / task}
6pm {Activity / task} {Activity / task}

 

Budget

I am allowing {percentage} of my income to go towards professional development, business expenses, and other freelancing supports. My estimated income for the year is {amount in dollars}, and {amount in percent} of that is {amount in dollars}.

Item Estimated Cost
{Item} {Amount}
{Item} {Amount}
{Item} {Amount}
{Item} {Amount}
{Item} {Amount}
{Item} {Amount}
TOTAL {Total cost}

 

Financial Goals for Year One

Month Estimated Type of Project / Amount of Work Estimated Income
January {Type of project and / or amount of work expected} {Amount}
February {Type of project and / or amount of work expected} {Amount}
March {Type of project and / or amount of work expected} {Amount}
April {Type of project and / or amount of work expected} {Amount}
May {Type of project and / or amount of work expected} {Amount}
June {Type of project and / or amount of work expected} {Amount}
July {Type of project and / or amount of work expected} {Amount}
August {Type of project and / or amount of work expected} {Amount}
September {Type of project and / or amount of work expected} {Amount}
October {Type of project and / or amount of work expected} {Amount}
November {Type of project and / or amount of work expected} {Amount}
December {Type of project and / or amount of work expected} {Amount}
TOTAL {Total income}

Recommend also doing financial goals for the next three to five years.


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