Blog & Social Media Tips

The Differences Between Creating and Curating Content

The Differences Between Creating and Curating Content

When managing social media and doing social media marketing, it's important to strike a balance between creating vs. curating content. These are two very different things, but they can both make a big impact to your social media platform! Content Creation vs. Curating Content: Creating content... Is when you write…
Why does social media management cost so much?

Why does social media management cost so much?

Social media management can run anywhere from $500 / month to $5,000 / month and up. It can include anything from social media consulting, to putting together social media profiles, to curating and writing content, to maintaining social media platforms, and more. And one of the main questions that comes…
How to connect with bloggers: 5 tips for PR companies

How to connect with bloggers: 5 tips for PR companies

I've been blogging for more than six years, which means that every day I am inundated with requests from PR agencies and companies wanting me to promote their products and services. For some of it, I am delighted to partner on! But there are other things that irk me, and…
What Should an Online Article Cost?

What Should an Online Article Cost?

Some of you might find the below infographic interesting! I'd love to know your thoughts: what do you think an online article should cost? Personally I tend to feel that around $100 / article is the "sweet spot," but it certainly depends on a variety of factors (including things like…
Five Tips for Managing Your Blog(s)

Five Tips for Managing Your Blog(s)

I started my blog in 2008 and have been blogging for clients for years. Blogs can be a great deal of fun and an awesome way to share and connect with, and learn from, others. That being said, sometimes it can be tricky to actually manage your blog(s)!   Blog…
The Art of Social Media Cross-Promoting for Clients

The Art of Social Media Cross-Promoting for Clients

So you have a few different social media accounts---or you run the social media for several different clients---and you're wondering about when you should and should not cross-promote between the brands. This is a really important question to take into consideration, because it can help enhance the different social media…
Why do I need a social media strategist?

Why do I need a social media strategist?

After discussing the benefits of hiring a professional editor for your work, now it's time to talk about how having someone to manage your social media platforms can also be incredibly beneficial to improving and promoting your work! Why does social media matter? Social media can include everything from blogging…
How to Write Multiple Blogs

How to Write Multiple Blogs

Forget about starting a blog or writing guest posts for blogs---what if you want to have multiple blogs of your own? Before SaganMorrow.com, I had four separate blogs that I wrote for regularly: Living Healthy in the Real World, Living Rhetorically in the Real World, Living Fashionably in the Real World,…
Twitter 101: How to Use Twitter Effectively

Twitter 101: How to Use Twitter Effectively

What the heck is Twitter, anyway? Do I *really* need it? How can I use it in a way that will be helpful for me? Is it going to take hours upon hours of my time? These are some of the most common questions I hear from non-Twitter-users and from…