Forms of Rhetoric: Wording is Everything (Raw vs. No-bake)
Why is it that offering someone a dessert and calling it “no-bake” will often be seen as more appealing than if you call it “raw”? Is it because the word “raw” is, in fact, raw itself? “No-bake” implies nostalgic childhood memories of making goodies and working with gooey, delicious dough. It makes me think of …