Wake up. Stumble into kitchen. Take cereal box from pantry. Pour into bowl. Add milk. Reach for spoon. Sit down at table. Eat.
It’s that simple, right? Well, maybe not. If your breakfast of choice is cereal, why did you choose that particular cereal? The cereal aisle at grocery stores is an impressive line-up of bright packaging, enticing pictures, and promising health claims. The amount of choice we have is almost absurd. If your health is important to you, you could potentially spend a ridiculous amount of time reading label after label, trying to decipher the information presented to determine which product is the best for you and your family.