There are many charity organizations around the world. Fighting for human, animal, and environmental rights, fighting against disease, fighting for better education… the list goes on. Charity Navigator lists 5,400 charities and those are just ones found in America. Although many of them are for good causes, they have to compete with one another for our money. How do they do it? How does one charity organization make itself more appealing than another?
There are many strategies that they can use. World Vision is one charity which I personally find to be incredibly persuasive.