Blog & Social Media Tips Archives - Page 3 of 3

What are social media experts doing when they aren’t creating content?

Wednesday, Jun 17th, 2015

Being a social media manager is a super interesting job. You have the opportunity to became well-acquainted with awesome brands, there is constantly more to learn about the industry, and you get to see real progress being made based on what the target audiences respond to.

One of the big issues with being a social media manager, however, is that there is so much behind the scenes work to do. Sometimes clients think that social media is just about writing some content, posting it on social media, and then calling it a day.

Not so!

Wednesday, Jan 21st, 2015

When managing social media and doing social media marketing, it’s important to strike a balance between creating vs. curating content. These are two very different things, but they can both make a big impact to your social media platform!

Content Creation vs. Curating Content:
Creating content…

Is when you write the materials yourself.

Can take a significant amount of researching, writing, and editing time, on top of the marketing component.

Enables your particular voice to shine through.

Gives you the opportunity to put your thoughts to paper.

Wednesday, Jan 14th, 2015

Social media management can run anywhere from $500 / month to $5,000 / month and up. It can include anything from social media consulting, to putting together social media profiles, to curating and writing content, to maintaining social media platforms, and more. And one of the main questions that comes up when we talk about social media management are the costs associated with it.

When we’re discussing social media management and fees, there are two important factors to consider: first, how social media can benefit your brand / business,

Wednesday, Dec 24th, 2014

I’ve been blogging for more than six years, which means that every day I am inundated with requests from PR agencies and companies wanting me to promote their products and services.

For some of it, I am delighted to partner on! But there are other things that irk me, and I wanted to share this list of how to best connect with bloggers so that if YOU are trying to build a relationship with a blogger, you don’t make the same mistake your predecessors have.

1. Always use the correct name.

Oh my goodness.

Saturday, Dec 13th, 2014

Some of you might find the below infographic interesting! I’d love to know your thoughts: what do you think an online article should cost?

Personally I tend to feel that around $100 / article is the “sweet spot” for a brand-new writer, and $150 — $200 / article is more appropriate for an advanced writer, but it certainly depends on a variety of factors (including things like the writer’s background education and experience, the subject matter of the article, the number of rounds of writing required, the client, and more).

Grab your freelance writing project checklist now >>

Wednesday, Dec 10th, 2014

I started my blog in 2008 and have been blogging for clients for years. Blogs can be a great deal of fun and an awesome way to share and connect with, and learn from, others. That being said, sometimes it can be tricky to actually manage your blog(s)!

Blog management might be one of the most challenging things a blogger faces. If things come up in your life that prevent you from blogging, or if you just aren’t in the mood for writing, or if you are stumped for ideas, it can be really tricky to maintain your blog.

Wednesday, Oct 29th, 2014

So you have a few different social media accounts—or you run the social media for several different clients—and you’re wondering about when you should and should not cross-promote between the brands.

This is a really important question to take into consideration, because it can help enhance the different social media accounts you’re managing… but if you don’t do it properly, it could become a real problem for all of the brands involved.

Here are some things to think about when you’re considering cross-promoting between different brands:

Does the particular post you want to cross-promote line up with the other brand’s values?

Wednesday, Jul 2nd, 2014

After discussing the benefits of hiring a professional editor for your work, now it’s time to talk about how having someone to manage your social media platforms can also be incredibly beneficial to improving and promoting your work!

Why does social media matter?

Social media can include everything from blogging to online newsletters to Twitter to LinkedIn to Facebook and more. By using social media, your business and your work can reach that many more people. Here’s why and how social media can make a difference for you:

Social media of all kinds can enable you to build relationships with your target audience and understand how your business can fit into their wants and needs.

Monday, May 26th, 2014

Forget about starting a blog or writing guest posts for blogs—what if you want to have multiple blogs of your own?

Before SaganMorrow.com, I had four separate blogs that I wrote for regularly: Living Healthy in the Real World, Living Rhetorically in the Real World, Living Fashionably in the Real World, and Health Writer Eats.

I started each new blog because I realized that the blogs I already had didn’t provide me with the opportunity to write about other topics I was interested in,

Friday, May 2nd, 2014

What the heck is Twitter, anyway? Do I *really* need it? How can I use it in a way that will be helpful for me? Is it going to take hours upon hours of my time?

These are some of the most common questions I hear from non-Twitter-users and from people new to Twitter. Let’s get to the bottom of it all!

Click here to get your free e-book of social media tips!

1) What exactly is Twitter?
Read More »

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