In the Media: The Lies Within the “I Can’t Believe It’s Not Butter” Advertising Campaign
I recently came across the new I Can’t Believe It’s Not Butter advertising campaign promoting their “Turn the Tub Around” video competition. The videos include a “cute” little song featuring the product I Can’t Believe It’s Not Butter as a “healthy” alternative to real butter. The company declares that their product has less saturated fat …