Before you begin marketing your services as a freelancer, you need to know WHO you’re marketing to! And that means identifying your ideal client.
A big mistake that too many business owners make is to begin promoting themselves and their work, without considering who they’re trying to target. Without having an ideal client in mind, you can’t be strategic about the way you talk about your services, and you won’t be able to reach out to your ideal client.
Basically, if you don’t identify your ideal client, you’re probably going to REALLY struggle with marketing your business,