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should you have a mailing list

Should you have a mailing list for your freelance business?

Nowadays, EVERYONE talks about the importance of collecting email addresses and building your email list if you have your own business. But there are two things people don’t really discuss when it comes to having a mailing list: WHAT exactly you should include in your mailing list (which you can find out the answer to …

Top 12 Blunders PR People Make When Reaching Out to Bloggers

A while back, after receiving yet another terrible pitch from a public relations (PR) person, I Tweeted in jest, “Next book idea: feature a bunch of emails from PR people, pointing out exactly what they’ve done right and (more often than not) wrong.” The response I received was that YES, yes this book did need …