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Q & A: How Should You Use Twitter for Business?

Last week I was at a potluck where some of the people I was enjoying dinner with, upon learning that one of the things I do as a freelance writer / editor is to manage social media for clients, began asking me how I go about marketing a business on Twitter. People should know better …

Twitter 101: How to Use Twitter Effectively

What the heck is Twitter, anyway? Do I *really* need it? How can I use it in a way that will be helpful for me? Is it going to take hours upon hours of my time? These are some of the most common questions I hear from non-Twitter-users and from people new to Twitter. Let’s …

Which form of social media is right for you?

Facebook: Best used for connecting with friends and seeing everday photos and status updates. Can get annoying really fast when people don’t know how to use social media properly (which is about 90% of Facebook users). A good intro to social media. Twitter: Best used for connecting with partner organizations and people or groups you’d …