The following is an adapted excerpt from Keep Your Clients. If you’d like more client communication tips and client retention strategies, and to learn exactly what you need to do to KEEP your clients once you’ve got them, then you’re going to love that program! Learn more about the Keep Your Clients e-course.

Once you’ve marketed your business, built a relationship, pitched your services, and been hired by clients, it doesn’t end there. You need to maintain strong, positive client communications throughout your work together if you want to have a successful and enjoyable relationship with your clients.

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So you’re getting ready to pitch a prospect—that’s awesome! When you’re preparing to make the pitch, it’s helpful to know some of the most common mistakes to avoid. We’ve made plenty of business pitching mistakes over the years that we don’t want you to have to repeat.

These are the top 5 biggest business pitch mistakes we’ve made, and how you can avoid them:
1) Cold-calling a prospect.

Let’s be real: no one likes to be “sold” to. If you’ve ever been on the receiving end of a cold-call sale, you know that it doesn’t feel good… and the chances are,

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So you’re getting ready to go in for the pitch… but are you prepared for pitching a client? There are a few key things you need to know before you pitch clients! 

Getting clients for your freelance business goes something like this: first, you identify your ideal client and build a prospect list. Then, you cultivate relationships with clients, prepare for the pitch, and make the pitch.

(And then there’s a whole follow-up process.)

But many freelancers skip over the preparation part, and leap right into the pitch… and they wonder why their pitch isn’t successful.

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While you’re marketing your business and starting to pitch to clients, one of the things that can be most helpful for reducing overwhelm and staying focused with your end goals is to create a directory of potential clients. When you know how to build a prospect list, then you can be much more organized in your business management and marketing efforts!

The idea behind creating a prospect directory is that you can brainstorm ideas for all of the clients you would LOVE to work with, and then from there you can come up with a concrete plan for reaching out to those specific companies/individuals.

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