The following is an adapted excerpt from Pitching Clients 101. You can learn more about how to market your business, including get a fillable worksheet for your very own marketing strategy template, in that e-course. 

Marketing is a REALLY important piece of any business. As Stew pointed out in episode 7 of the Candid Conversations podcast,

“The better product doesn’t always win… A great product that is marketed well will win.”

How very true that is!

Being strategic and smart about your marketing is essential to ensuring your business has legs to stand on and that your services and/or products actually make sales.

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