Blog

How to automate your small business: step-by-step guide

You know you could save time and work more efficiently by streamlining and automating aspects of your small business… but how do you go about doing that? I’m breaking it all down for you in this article to teach you exactly how to automate your small business!

Automating and streamlining processes in your business is especially useful for navigating the busy times of your business, or when you’re going on holidays, or even when you have something stressful in your personal life that’s impacting your business.

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Client communication tips & best practices

The following is an adapted excerpt from Keep Your Clients. If you’d like more client communication tips and client retention strategies, and to learn exactly what you need to do to KEEP your clients once you’ve got them, then you’re going to love that program! Learn more about the Keep Your Clients e-course.

Once you’ve marketed your business, built a relationship, pitched your services,

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Reduce business overwhelm in 15 minutes/day

Business overwhelm is a reality for all of us—regardless of how good you might be at time management. Luckily, there are strategies you can implement to help reduce business overwhelm in your life.

This blog post outlines what you can do, step by step, to reduce business overwhelm. As you’ll see, there are many things you can do… so to keep yourself from getting even more overwhelmed, consider breaking these ideas down by doing just one or two tasks each day!

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How to have more productive business meetings

Whether you’re a solopreneur, in a business partnership, or part of a larger team, business meetings matter. Productive business meetings can enable you to have more direction and clarity with your business, improve communication and business relationships, and increase your confidence, motivation, and excitement for moving forward with your business ideas.

The problem? Many business meetings aren’t streamlined enough to be worth it. You’ll know what I’m talking about if you’ve ever sat in a business meeting and asked yourself questions like,

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5 Business Pitching Mistakes We’ve Made

So you’re getting ready to pitch a prospect—that’s awesome! When you’re preparing to make the pitch, it’s helpful to know some of the most common mistakes to avoid. We’ve made plenty of business pitching mistakes over the years that we don’t want you to have to repeat.

These are the top 5 biggest business pitch mistakes we’ve made, and how you can avoid them:
1) Cold-calling a prospect.

Let’s be real: no one likes to be “sold” to.

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10 things to know before you pitch clients

So you’re getting ready to go in for the pitch… but are you prepared for pitching a client? There are a few key things you need to know before you pitch clients! 

Getting clients for your freelance business goes something like this: first, you identify your ideal client and build a prospect list. Then, you cultivate relationships with clients, prepare for the pitch, and make the pitch.

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How to Build a Prospect List

While you’re marketing your business and starting to pitch to clients, one of the things that can be most helpful for reducing overwhelm and staying focused with your end goals is to create a directory of potential clients. When you know how to build a prospect list, then you can be much more organized in your business management and marketing efforts!

The idea behind creating a prospect directory is that you can brainstorm ideas for all of the clients you would LOVE to work with,

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S2E12: Behind the Scenes of Juxta Communications (Exclusive Content #2)

In this episode of the Candid Conversations small business podcast, your co-hosts Dan and Sagan share a behind-the-scenes look at how their business, Juxta Communications, has grown over the last 10 months. Dan and Sagan chat about shifting directions in business, tips on managing bookkeeping, what it’s like to have an intern, the importance of recognizing your own strengths and weaknesses, and the hard truth if you’re struggling with quitting your 9 to 5 job.

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Marketing Strategy Template

marketing strategy template

The following is an adapted excerpt from Pitching Clients 101. You can learn more about how to market your business, including get a fillable worksheet for your very own marketing strategy template, in that e-course. 

Marketing is a REALLY important piece of any business. As Stew pointed out in episode 7 of the Candid Conversations podcast,

“The better product doesn’t always win… A great product that is marketed well will win.”

How very true that is!

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S2E11: Behind the Scenes of Oh Doughnuts

In this episode of the Candid Conversations small business podcast, your co-hosts Dan and Sagan interview Amanda Kinden of Oh Doughnuts. Amanda shares what it’s like to start and manage a doughnut shop, her tips on branding and marketing in business, how to have sustainable practices in your own business, challenges unique to the food and doughnut industry, and how she balances her love of making doughnuts with the needs of running her business.

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How to Find Freelance Writing Jobs

how to find freelance writing jobs

Perhaps you’re just starting out as a freelance writer, or maybe you’ve been trying to *make it* as a freelance writer for a while, but you just can’t figure out how to find freelance writing jobs.

You know you want to write for a living… but how do you go about LOOKING for the awesome freelance writing gigs you know are out there?

This article, excerpted from the super-affordable Monetize Your Blog With Freelance Writing e-course,

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What you need to know when preparing for a launch

what you need to know about preparing for a launch

In the next couple of months, I’m launching a brand-new book, featuring guests and the behind-the-scenes journey of Season 1 of the Candid Conversations small business podcast!

Here are a few of the launch tips I’ve picked up along the way and what I’m doing to preparing for the upcoming book launch…

Grab your business goal planning workbook now >>

What you need to know when preparing for a launch:
1) Who your ideal client/customer is

If you don’t know who you’re marketing to,

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Small Business Growth Strategies

small business growth strategies

So you want to challenge yourself and grow your business. Awesome! But before you dive right in, you’ll want to make sure you’re doing it in a smart way… and that means focusing on small business growth strategies.

You KNOW that I’m big on strategy and action-oriented planning prior to implementation. After all, if you don’t take the time to create a concrete strategy, then you might make choices that aren’t right for your business.

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Identifying Your Ideal Client: Step-by-Step Guide

identifying your ideal client

Before you begin marketing your services as a freelancer, you need to know WHO you’re marketing to! And that means identifying your ideal client.

A big mistake that too many business owners make is to begin promoting themselves and their work, without considering who they’re trying to target. Without having an ideal client in mind, you can’t be strategic about the way you talk about your services, and you won’t be able to reach out to your ideal client.

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Time Management Tips: 5 Steps to Reducing Business Overwhelm

time management tips

When most students sign up for one of my freelancer programs, they often do so because they feel overwhelmed and they don’t know what they should focus on first, or what they should spend their time on. It’s hard to know how to manage your time well when you feel as though you’re being pulled in too many different directions! So today, I want to share some of my top time management tips to help you out…

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