The following is an adapted excerpt from Pitching Clients 101. You can learn more about how to market your business, including get a fillable worksheet for your very own marketing strategy template, in that e-course.
Marketing is a REALLY important piece of any business. As Stew pointed out in episode 7 of the Candid Conversations podcast,
“The better product doesn’t always win… A great product that is marketed well will win.”
How very true that is!