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What should you include in a business foundation? 1. Your purpose and motivation: Why does your business exist? Who do you serve? What do you believe in? 2. Your core offerings: What are you actually selling? What problems do you solve? 3. Your ideal client profile: Who are they? What do they need? How do you help them? 4. Your brand messaging: What sets you apart? How do you talk about your work? 5. Your business structure: How do you operate your business on a day-to-day basis? More on the SaganMorrow.com blog (infographic with yellow accents)

What’s Usually Included in a Business Foundation? The specifics can vary depending on your industry and goals, but here are some key elements most solid business foundations include! Check out the full article about what is a business foundation on the small business blog — plus practical steps for HOW to build a strong business foundation.