How to Write Multiple Blogs

Forget about starting a blog or writing guest posts for blogs—what if you want to have multiple blogs of your own?

Before SaganMorrow.com, I had four separate blogs that I wrote for regularly: Living Healthy in the Real World, Living Rhetorically in the Real World, Living Fashionably in the Real World, and Health Writer Eats.

I started each new blog because I realized that the blogs I already had didn’t provide me with the opportunity to write about other topics I was interested in, but I also didn’t want to stop writing about the topic(s) I was already focused on. That’s how I came to have four blogs to manage (and that’s also how I came to transfer the first three into SaganMorrow.com: a lifestyle blog!).

It might seem a little crazy to have four blogs, but if you really want to have more than “just” one (and one is obviously a huge amount of work on its own!), or if you manage blogs for clients (which is something that I’ve been doing for quite some time) here are some useful tips for managing multiple blogs:

• Use a blog editorial calendar to sort your ideas and plan ahead.

This is so important! I keep my blog editorial calendar in an Excel document, with a different sheet for each month. It includes publishing dates, topics / titles, main points for the content, and other details. It’s a wonderful way to keep track of all of my ideas and schedule them for appropriate times.

It also enables me to have good ideas for topics to write about for when my creativity is low (and when you are managing multiple blogs, you will experience times when you can’t seem to think of any new ideas. They will pass! But for those times, it’s nice to have a store of ideas in place).

Theoretically, you should be able to write blog posts ahead of time and schedule them to publish at a later date—for example, when you get too busy with other things to write blog posts, or when you fall ill (*cough* me last week *cough*).

If you don’t plan ahead (*cough* me *cough*) and actually write the blog posts ahead of time, then you won’t be able to reap one of the best parts about having a blog editorial calendar. I’m working on getting better at that. You should too! But if you do miss publishing on schedule, just reschedule the idea to be written and published at a later date.

• Determine a reasonable frequency for publishing blog posts.

When you have one blog, you can generally publish more frequently than if you have multiple blogs. And the important thing isn’t so much to publish new blog posts as frequently as possible, but to have consistency in your publishing schedule.

You don’t need to have the same schedule in all of your blogs—but you should have a schedule for each one, and you should stick to it! I recommend publishing one to three times each week: any less than that and it will be difficult to keep traffic coming consistently; any more than that and you might struggle to keep up with it.

Depending on the type of blogs you have and the other things you have going on in your life, and how much time and energy you want to devote to your blogs, you might be able to publish more or less blog posts. Be prepared, however, that it’s highly unlikely that you will be able to publish with the same frequency when you have multiple blogs compared to when you had one blog.

• Write about topics that you are interested in and / or know a lot about.

If you don’t write about a topic that you are interested in, you are going to burn out and stop blogging altogether. If you don’t know much about the topic, you will feel overwhelmed from writing multiple blogs and having to constantly seek knowledge, and you are going to again burn out and stop blogging altogether.

Ideally, you want to write about things that you both have a passion for and are knowledgeable about. This will help to set you up for long-term success!

• Create an overarching blog plan for personal use.

This should include information on your blogs as a whole, as well as pieces for each individual blog.

What are your blogs all about? What do you hope to gain by having multiple blogs? Why do you need more than one? What makes each one different and unique? How do you intend to see them grow and evolve over time? What will you do to ensure you reach your goals with your blogs? How will you maintain all of them? How much do you have to give your blogs in terms of resources, ideas, and time?

Think about all of these things. Once you have strong answers for each of these questions, you will be that much further ahead in managing and writing multiple blogs!

• Use consistent branding.

This is more important if you are writing several blogs for yourself, rather than if you are blogging for clients (in which case, of course, you need to use the branding of your client for each different blog you manage!).

However, if you are writing several different blogs as yourself—if you own the blogs—you might want to think about using consistent branding to tie them all together. When I had multiple blogs, all of them fit under the “Living in the Real World” philosophy and used the same sort of voice, style, and format. They just covered different topics.

If you use consistent branding with your blogs, you will be able to see how they all interact and come together organically much better. It will also help your vision for your blogs to become a reality when they are all working towards the same sorts of goals. In addition, consistent branding is helpful for readers to be able to understand who you are and what your blogs are all about that much more easily.

What would you add to this list? Have you tried writing more than one blog? Is it something you can ever see yourself doing? What challenges (and successes!) have you experienced in blogging? What are your tips for managing multiple blogs? Share in the comments section below!

Did you like this article? Share it with your friends!