What constitutes a sell-out?
In my Rhetorics of Identity class, we have been discussing the concept of participatory culture. This is the notion that we all are involved in the culture around us, and we can’t help it.
Even if we don’t buy into a product, because we are aware of it and we understand the meaning and universal discourses associated with the product, we are participating.
The example used in class was the iPod.