Category: Freelancing & Small Business

So you want to challenge yourself and grow your business. Awesome! But before you dive right in, you’ll want to make sure you’re doing it in a smart way… and that means focusing on small business growth strategies.

You KNOW that I’m big on strategy and action-oriented planning prior to implementation. After all, if you don’t take the time to create a concrete strategy, then you might make choices that aren’t right for your business. Taking action without planning can be just as problematic as planning without taking action.

Before we get to the list of ideas for small business growth strategies (which I’m excited to share with you!),

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Before you begin marketing your services as a freelancer, you need to know WHO you’re marketing to! And that means identifying your ideal client.

A big mistake that too many business owners make is to begin promoting themselves and their work, without considering who they’re trying to target. Without having an ideal client in mind, you can’t be strategic about the way you talk about your services, and you won’t be able to reach out to your ideal client.

Basically, if you don’t identify your ideal client, you’re probably going to REALLY struggle with marketing your business,

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