Category: Freelancing & Small Business

In summer 2017, I began taking burlesque fusion dance classes on a weekly basis (and pretty soon I increased it to twice a week). Since then, I’ve performed on stage three times… and I love it. It is hands-down one of my favourite things to do! As I was preparing for our most recent live performance this past December, I started thinking about what dance class can teach us about business.

Here’s what I’ve learned:
1. Practicing a lot helps you make mistakes ahead of time

The more you practice, the more kinks you can work out.

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December is a time for reflection and planning ahead, don’t you think? And since this year was a doozie for my business, I’ve been think a lot about what did—and what didn’t—work for it over the past year.

I want to preface this by noting that even when things don’t work out the way we’d like, they still give us an opportunity to learn from them and do better in the future. In fact, it’s when things don’t work out as planned that we sometimes learn and grow the most!

There is a great deal of value in looking at the things that don’t work for us as an opportunity and learning experience and space for growth.

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So you want to challenge yourself and grow your business. Awesome! But before you dive right in, you’ll want to make sure you’re doing it in a smart way… and that means focusing on small business growth strategies.

You KNOW that I’m big on strategy and action-oriented planning prior to implementation. After all, if you don’t take the time to create a concrete strategy, then you might make choices that aren’t right for your business. Taking action without planning can be just as problematic as planning without taking action.

Before we get to the list of ideas for small business growth strategies (which I’m excited to share with you!),

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Before you begin marketing your services as a freelancer, you need to know WHO you’re marketing to! And that means identifying your ideal client.

A big mistake that too many business owners make is to begin promoting themselves and their work, without considering who they’re trying to target. Without having an ideal client in mind, you can’t be strategic about the way you talk about your services, and you won’t be able to reach out to your ideal client.

Basically, if you don’t identify your ideal client, you’re probably going to REALLY struggle with marketing your business,

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