Aftermath of a Business Partnership Break-up

business partnership break-up

In mid-July this year, my business partner Dan “broke up” with me, for lack of a better term. He realized that he no longer wants to be a business owner and that he was more interested in the benefits of working from home/being one’s own boss, rather than the actual reality of it.

Fair enough. So we amicably agreed to go our separate ways.

The last few months have been pretty tough. As much as we’re still friends, and as much as I understand where he’s coming from, and as much as I think this a really good thing for both of us,

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Marketing Strategy Template

marketing strategy template

The following is an adapted excerpt from Pitching Clients 101. You can learn more about how to market your business, including get a fillable worksheet for your very own marketing strategy template, in that e-course. 

Marketing is a REALLY important piece of any business. As Stew pointed out in episode 7 of the Candid Conversations podcast,

“The better product doesn’t always win… A great product that is marketed well will win.”

How very true that is!

Being strategic and smart about your marketing is essential to ensuring your business has legs to stand on and that your services and/or products actually make sales.

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Small Business Growth Strategies

small business growth strategies

So you want to challenge yourself and grow your business. Awesome! But before you dive right in, you’ll want to make sure you’re doing it in a smart way… and that means focusing on small business growth strategies.

You KNOW that I’m big on strategy and action-oriented planning prior to implementation. After all, if you don’t take the time to create a concrete strategy, then you might make choices that aren’t right for your business. Taking action without planning can be just as problematic as planning without taking action.

Before we get to the list of ideas for small business growth strategies (which I’m excited to share with you!),

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Identifying Your Ideal Client: Step-by-Step Guide

identifying your ideal client

Before you begin marketing your services as a freelancer, you need to know WHO you’re marketing to! And that means identifying your ideal client.

A big mistake that too many business owners make is to begin promoting themselves and their work, without considering who they’re trying to target. Without having an ideal client in mind, you can’t be strategic about the way you talk about your services, and you won’t be able to reach out to your ideal client.

Basically, if you don’t identify your ideal client, you’re probably going to REALLY struggle with marketing your business,

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Time Management Tips: 5 Steps to Reducing Business Overwhelm

time management tips

When most students sign up for one of my freelancer programs, they often do so because they feel overwhelmed and they don’t know what they should focus on first, or what they should spend their time on. It’s hard to know how to manage your time well when you feel as though you’re being pulled in too many different directions! So today, I want to share some of my top time management tips to help you out…

The video recording I have for you here today is the replay of a Facebook live video I did on how to improve your time management skills in Brittany Berger’s Unicorn Solopreneurs group,

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How to Make $1K Each Month

how to make 1k each month

Got another freelancer case study for you today… this time, Yael of An Organized Mommy is sharing with us her story of becoming a freelancer, and how she’s been able to bring in $1,000/month with her VA business within just 4 months of starting her business from scratch! Want to know how to make $1K each month? Read on and find out… Get the inside scoop on how to make $1K each month as a new freelancer! This article outlines what one new freelancer did to start getting clients... and how you can do the same to make $1K plus more, every single month with your freelance business

But first, a quick background: Yael joined Set Yourself Up For Freelancing Success back in June 2017. Set Yourself Up For Freelancing Success is my 7-week freelancer e-course, which teaches actionable tips for how to reduce business overwhelm,

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Dealing with Unhappy Clients: Top 10 Questions to Ask Yourself

dealing with unhappy clients

Last month, one of my students messaged me with a question about dealing with unhappy clients: she wanted to know what she should do, because she had made a tiny mistake with a client (not related to the work itself that she’d been doing; it was simply the case of miscommunication), and her client as a result wanted to negate their contract.

Unfortunately, this kind of things happens to all of us (yes, even those of us who have been in business for a decade!). I’ve lost track of the number of clients and their corresponding projects I’ve worked with over the years—so you can rest assured that during that time,

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How to Get Retainer Clients: Copy & Paste this Step-by-Step Marketing Plan!

how to get retainer clients

Last week I launched a free video training that’s now available year-round for your viewing! It’s all about how to create a strategic plan of action for your freelance business, so you can get more done in less time and be intentional about every step you take in your business. Even better, it includes an example plan of action for how to get retainer clients in 12 weeks that you can basically copy and paste into your own business!

The bootcamp features step-by-step instructions for exactly what you could be doing every single week to build relationships with prospects,

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How to Quit Your Day Job in Just 3 Months: Case Study

how to quit your day job

You really like the idea of quitting your day job… but you’re not sure exactly how to make it HAPPEN. How will you ensure you have enough money coming in? What kind of systems do you need to set in place before you quit your day job? How can you get past the fear and make that leap with confidence? In this case study, we’re going to look at how to quit your day job in just 3 months. Want to FINALLY quit your 9 to 5 job? Learn how to quit your day job i this special case study! You'll find out how a teacher transitioned out of her day job and into working from home full-time as a blogger/VA... within just 3 months. Click on over to get the scoop!

Grab your checklist for preparing to work from home full-time >>

Sareeta had the same questions and hesitations as you do.

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How to Write an About Page For Your Freelance Business

how to write an about page

Last week we looked at why you NEED a website for your freelance business… so this week, let’s explore how you can make one of the most important pages on your website, your About page, super awesome and compelling for potential clients! We’ve got 8 steps for how to write an About page for your freelance business.

Psst… in the Begin Your Biz Challenge, we have daily 15-minute action steps you can take to improve all kinds of things in your freelance business.  Click HERE to join the challenge for free!

Step 1 for how to write an about page: Identify your brand’s voice

The great thing about being a freelancer is that often,

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