It’s tempting to forgo having a website when you’re a freelancer. You probably don’t want to have to deal with yet ANOTHER thing for your business. Does it really even matter if you have your own website or not? As a matter of fact, it does! So today, let’s chat about why you need a website for your freelance business.
Reason #1 why you need a website for your freelance business: It provides you with more legitimacy and credibility.
Who are you going to hire: the person who directs you to their Facebook page for information on their business, or the person who directs you to their website?
A website instantly makes you appear more professional than someone without a website. It also helps give you a boost in your credibility, because potential clients will see that you’re serious enough about your business to have a website for it.
Reason #2 why you need a website for your freelance business: You have complete control over it.
If you direct people to a LinkedIn profile or an Instagram account, for example, you never REALLY know what’s going to happen to that profile. It could get suspended, deleted, or overhauled by the company.
When you have your own website, YOU get to be in control of what it all looks like. Just make sure you always do a backup of your website before performing any updates! You should absolutely keep your website backed up on a regular basis to ensure it’s protected.
Reason #3 why you need a website for your freelance business: It’s a one-stop-shop for all your business information.
You can include information about you, about your business, how to contact you, the services you offer, where to find you on social media… EVERYTHING is in one place on your website. It’s difficult to be able to have all that information easily accessible on a single social media platform.
"A website gives your freelance business more credibility and legitimacy" - @Saganlives #biztip
Reason #4 why you need a website for your freelance business: Potential clients can scope you out before they even contact you.
Save yourself AND your clients a lot of time by having a website: on your website, you can include a portfolio of work samples, testimonials, etc. A potential client can see if you’re the right fit, which means that the likelihood of them hiring you after they get in touch increases dramatically.
On the other hand, if a client doesn’t know anything about you, they probably won’t get in touch at all, OR they’ll contact you and only after some back-and-forth communication will you both realize that it’s not the right fit (which is a huge time-waster for everyone involved).
Reason #5 why you need a website for your freelance business: Anyone can access it as long as they have an Internet connection.
Some people aren’t on LinkedIn or Facebook. You don’t want that to prevent them from checking out your services or following you, do you? I didn’t think so!
Websites are great because anyone can access them, as long as they have an Internet connection. No one needs to create a profile on a particular platform in order to access it.
Got more questions about having a website for your freelance business? Let's address those now...
If I already have a blog, do I need to create a separate website for my freelance services?
NOPE! Why would you want to divide your traffic? Plus, it can be more confusing for potential clients if they need to go to multiple places to learn about you. You can also use your blog as a platform to promote your freelance services, AND as a portfolio of work samples. Now that’s a pretty great reason to keep your freelance services on your existing website, isn’t it?
Do I need to set up my website immediately?
Okay, here's the thing about websites: they can take a while to set up and to get to the point where you feel satisfied enough to share it with the world.
That's why you might want to start by getting social media accounts: you can launch your social media profiles and build a presence on a couple social media platforms, while you work behind the scenes to get your website set up.
It's better to get your website set up sooner rather than later---but in the meantime, it's okay to use your social media accounts as a temporary measure! Just be sure to get a strategic plan of action and business timeline in place so that you don't neglect putting your website together for months.