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should freelancers blog

Should Freelancers Blog? 10 Steps to Starting a Blog for Your Business

Should freelancers blog? Too many small business owners and freelancers jump into getting a blog (just like they jump into having an email list!) without actually thinking about WHY they’re doing it. Having a blog for your freelance business can be AMAZING for marketing purposes, connecting with your audience, and just sharing your knowledge with …

should you have a mailing list

Should you have a mailing list for your freelance business?

Nowadays, EVERYONE talks about the importance of collecting email addresses and building your email list if you have your own business. But there are two things people don’t really discuss when it comes to having a mailing list: WHAT exactly you should include in your mailing list (which you can find out the answer to …

Blog Newsletter Welcome Email Template

One of my dear blog friends contacted me a last week to inquire if she could use my blog newsletter welcome email as a template for her own, because she loved it so much. Of course I said yes—and since I see questions ALL THE TIME about what to send your email subscribers, I figured I’d provide …

blog newsletter ideas

What Should You Include In Your Blog’s Newsletter?

*Everyone* tells bloggers that they need to have a newsletter or some kind of email marketing* going on if they want to go pro with their blogs. It makes sense—after all, once you have someone’s email address, you’ve been given access to connecting with them on a one-on-one basis (and if you pay attention to …

10 Reasons Why Bloggers Should Offer Freelance Services

A few weeks ago I guest-blogged over at Amy Howard Social about how to leverage your blog as a platform for freelance writing services. Today I want to expand on that and cover the top 10 reasons why bloggers should offer freelance services!  Note: this applies to bloggers who want to go pro with their blogs or …

2 Tips on How to Make Time For Blogging

Making time for blogging can be challenging when we have other aspects to our business (or are in university… or have a 9—5 job… or all three!). In this video, I’m sharing two important tips on how to make time for blogging: A quick note:  One of the things I point out in the video …

82 social media tips for lifestyle bloggers

82 Social Media Tips for Lifestyle Bloggers

I’ve got a special surprise for my lifestyle blogger friends today! Over the past couple months, I’ve been hard at work putting together a couple books and a course. On a whim a few days ago, I decided that instead of publishing one of those books—82 Social Media Tips for Lifestyle Bloggers—on Amazon for purchase, …

5 Awesome Blogging Tools That Will Revolutionize Your Blog

I have been blogging since early 2008. Over that time, I’ve learned a lot! There are also so many different kinds of tools, programs, and software that can be useful when blogging, that it’s tricky to sort through them and find the best ones.  But I like to think that I’ve managed to just about …

Top 12 Blunders PR People Make When Reaching Out to Bloggers

A while back, after receiving yet another terrible pitch from a public relations (PR) person, I Tweeted in jest, “Next book idea: feature a bunch of emails from PR people, pointing out exactly what they’ve done right and (more often than not) wrong.” The response I received was that YES, yes this book did need …

How to Create Your Blog Media Kit

Want to go pro with your blog? You need a blog media kit!  A blog media kit is an absolute must when working with brands. It includes the basic info and stats about your blog, as well as the types of partnerships you’re willing to do and your fees. I initially created my lifestyle blog …

5 Big Mistakes Bloggers Make On Facebook

While I’ve been waiting (and waiting) for my book designers to send me the proofs for The Business of Writing & Editing, I’ve been writing a new book on social media tips for lifestyle bloggers (silver linings!). In my research, I’ve reviewed many different social media accounts… and I’ve come across some major (and common) mistakes …

10 Tips to Create an Awesome Blog Content Calendar

Last month, I got a nice long break from doing some client work. And that meant I could focus more of my attention on my projects and this blog!  I had a lot of fun creating my 2016 business plan and goals, and also putting together my blog content calendar. If you have a blog and are …

Q & A: How Should You Use Twitter for Business?

Last week I was at a potluck where some of the people I was enjoying dinner with, upon learning that one of the things I do as a freelance writer / editor is to manage social media for clients, began asking me how I go about marketing a business on Twitter. People should know better …

Q & A: Instagram Hashtags 101

In the last couple weeks, I’ve had a couple people tell me that they don’t *get* Instagram, and they don’t understand how to use hashtags on it. Clearly it’s time for a Q & A blog post about it! Q: How should I use Instagram as a brand? A: If you’re using Instagram for your …